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    <loc>https://chovilthake.com.au/insights</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-05</lastmod>
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  <url>
    <loc>https://chovilthake.com.au/insights/growth-and-sustainability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/c4177f94-2bc2-466f-85b8-2efa5e8e4f33/growth+and+sustainability_chovil+and+thake.jpg</image:loc>
      <image:title>Insights - Growth and Sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/3-changes-that-will-reshape-how-businesses-communicate-their-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/86ed95d5-a6c4-4121-88bb-d79082dc665e/3+changes+that+will+reshape+how+businesses+communicate+their+impact.jpg</image:loc>
      <image:title>Insights - 3 changes that are reshaping how businesses communicate their impact - Sustainability marketing is entering a new phase. What was once a “nice to have” or a specialist add-on is fast becoming a core business capability.</image:title>
      <image:caption>Shifting regulations, higher operating costs and more informed customers mean that sustainability will soon sit alongside price, quality and service as a deciding factor. These three changes are reshaping how businesses communicate their impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/whats-our-why</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/57ea671f-e9b1-48ec-a647-816dd331dced/blue+mountains+narrow+neck.jpg</image:loc>
      <image:title>Insights - What’s our “why”? - “Being a mum to grownup sons, I want to be a good ancestor, protecting our world for them to enjoy when they are my age and beyond.”</image:title>
      <image:caption>Hannah Welch Sustainability Marketing Specialist &amp; Founder, Chovil &amp; Thake</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/making-the-environment-a-legal-entity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/aa3834a1-40ae-41b0-b7cc-1967cae1e5fc/turtle.jpg</image:loc>
      <image:title>Insights - Making the environment a legal entity!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/stand-out-from-the-crowd-with-sustainability-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/3f9e737e-5408-42c1-be82-a8e9574cf297/Sustainability+marketing+benefits</image:loc>
      <image:title>Insights - Stand out from the crowd with sustainability marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/how-to-use-esg-to-stand-out-from-the-crowd-and-win-contracts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/c804114f-c166-4f5f-9700-3ce4769a43d1/Western+Sydney+Manufacturers+2+April+2025.png</image:loc>
      <image:title>Insights - How to use ESG to stand out from the crowd and win contracts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/navigating-the-maze-of-sustainability-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/9f86dad1-2c06-4499-8b39-15d9ab547166/Navigating+the+maze+of+sustainability+marketing_Chovil+%26+Thake.png</image:loc>
      <image:title>Insights - Navigating the Maze of Sustainability Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/the-marketing-value-of-mandatory-climate-reporting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/0bf39e2a-f7ab-411d-84a2-1c3c0981f276/marketing+value+of+mandatory+climate+reporting</image:loc>
      <image:title>Insights - The marketing value of mandatory climate reporting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/sustainability-marketing-checklist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/141940d6-ac4f-46f8-a5f3-03edfdaa6c56/Marketing+without+greenwashing+image.png</image:loc>
      <image:title>Insights - Marketing Without Greenwashing Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/positive-impact-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/1737090742094-X1W00JAB6XNO5FTINURY/platypus.png</image:loc>
      <image:title>Insights - Positive Impact Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/marketing-chemistry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/4645ff4a-3737-4e97-a324-65caf4a32444/marketing+chemistry</image:loc>
      <image:title>Insights - Marketing Chemistry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/my-pinky-promise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/8b09d434-2bb6-4d76-8002-0cdb3676efd2/pinky+promise-min.jpg</image:loc>
      <image:title>Insights - Our client pinky promise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/gain-a-new-perspective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/fb151e4e-d183-4d78-8ed0-99cba328d20e/new+perspectives+-+three+sisters+closeup-min.jpg</image:loc>
      <image:title>Insights - Gain a new perspective! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/what-makes-you-different</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/1721371996901-1D48CE6VGVVND4JMVPJL/shining+brightly.png</image:loc>
      <image:title>Insights - What makes you different? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/marketing-is-a-journey-of-learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/05852234-1591-49b9-8c73-2536dc2c136a/hannah+facilitated+reviews+_1-min.jpg</image:loc>
      <image:title>Insights - Marketing is a journey of learning! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/using-sales-data-for-growth-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/1719554357700-P878CKNMDYXSFZL8FHL8/best+sales_June2024-min.png</image:loc>
      <image:title>Insights - Growth marketing: capitalising on sales success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/9-questions-for-growth-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/1718858686534-6F4H708IM1BZ60AJI7QN/9+questions+fo+growth+marketing.png</image:loc>
      <image:title>Insights - 9 questions for growth marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/effective-marketing-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/1714623369705-IBS9X8SDJFKAMDTYKPXC/Anzac+cookies-min.png</image:loc>
      <image:title>Insights - Effective marketing knows what success looks like - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/sustainability-marketing-vs-sustainable-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/fcc21a0d-a24c-4d42-ae8a-f2556e7315a2/sustainable+vs+sustainability+marketing.png</image:loc>
      <image:title>Insights - Sustainability marketing vs sustainable marketing&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/marketing-strategy-a-unique-puzzle-for-every-organisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/1631595f-afd7-42b2-9e8f-00c6206056dc/c5782170-1b57-46fa-98eb-5fa8f6a26843.jpg</image:loc>
      <image:title>Insights - Marketing strategy: a unique puzzle for every organisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/trade-exhibition-lessons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/f4fafc03-0bae-411e-b461-626df96a644a/IMG_5490.jpg</image:loc>
      <image:title>Insights - What I’ve learned… when exhibiting - Make it stand out</image:title>
      <image:caption>This image from my archives was taken when I wore sneakers instead of heels for the first time at an exhibition - much more comfortable!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/tell-me-about-yourself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/ab2faf1e-a5bf-46ba-b599-3bdbbf5aeb32/ca204867-abc0-477e-b927-7dbb586100ed.jpg</image:loc>
      <image:title>Insights - Tell me about yourself…</image:title>
      <image:caption>()        . She reused everything from gift wrapping paper to plastic bread bags, aimed for no food waste and remodelled clothes ahead of buying new ones. TBH this embarrassed me as a teenager, but I now appreciate (and try to follow) the practical example she set.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/7e7e0833-00e4-4117-a5db-f3c070d0450e/e42f4e32-6eb1-49aa-82c5-552e5dfce20b.jpg</image:loc>
      <image:title>Insights - Tell me about yourself…</image:title>
      <image:caption>-    ! I’ve worn them since my early career (in the automotive and construction chemical industries), when they were only available in men’s sizes. Thankfully there are many more styles and smaller sizes. Which is good, as going on factory tours really help me to understand what companies do when I am working with them to develop their marketing strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/0bf39e2a-f7ab-411d-84a2-1c3c0981f276/Screenshot+2024-03-07+at+3.20.20%E2%80%AFpm.png</image:loc>
      <image:title>Insights - Tell me about yourself…</image:title>
      <image:caption>. Watching trees wave in the wind and listening to the birds sing even on a dull day inspires and recharges my brain. My office desk faces a window, which reminds me to look up regularly…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/1085e27b-1629-4340-bac3-16fac3f0c9e7/IMG_3242.jpg</image:loc>
      <image:title>Insights - Tell me about yourself…</image:title>
      <image:caption>! I used to fill up way before the needle dropped to zero so I wouldn’t run out of petrol…  but I now manage my usage and charging more easily thanks to a home EV charger (making use of our solar power when working from home) and the hashtag#climatetech apps which map routes with suggested charge points.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/useful-resources-for-sustainability-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/77c21780-cabe-4d2e-8038-c89fe70bd07d/5B2A1371-Edit.jpg</image:loc>
      <image:title>Insights - Useful resources for sustainability marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/exhibiting-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/8958c5fe-12d8-4071-860f-b866eaa6a27e/Successful+exhibiting+infographic.png</image:loc>
      <image:title>Insights - Successful Exhibiting Workshop - What to expect: The workshop covers the following six steps. The time spent on each section will depend on the experience of your team and time : Research - we confirm the event attending and its expected delegates. Objectives - understanding what a successful event looks like and how to measure this. Plan - We will explore plans to date, discuss stand designs, messaging and pre-event promotions to ensure maximum footfall to your stand by the right people. Process - Keeping on top of the preparations for a successful event. Includes exhibition company requirements (such as online profiles, stand furniture orders, H&amp;S forms and build/breakdown details) plus design &amp; print of stand materials, preparing promo and follow-up content. Practice - Often overlooked but makes events go much smoother. From mocking up your stand for a quicker build, to ensuring all booth staff know how to answer frequently asked questions. We also often facilitate a session where sales share how to ask questions that qualify customers and technical coach how to answer sticky technical queries. Results - We map out the follow-up process, from how leads will be processed at the event, to their entry into your CRM system, the qualification process to be used and who will be responsible for the follow-up emails and calls.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/drawing-inspiration-from-kandinskys-lessons-for-marketing-strategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/9fc469b2-f2b6-4fba-af43-425e6aff488d/Kandinsky_ArtGalleryNSW_2024.jpg</image:loc>
      <image:title>Insights - Drawing Inspiration from Kandinsky's Collaborative Spirit: Lessons for Marketing Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/cultivating-marketing-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/b4eb2e3d-c137-468e-a069-e83e7ce0d1ba/chillies.jpg</image:loc>
      <image:title>Insights - Cultivating Marketing Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/generating-a-waterfall-of-leads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/5601c379-71fb-4519-b25b-ddbf84197312/Empress+Falls+Blue+Mountains+NSW.jpg</image:loc>
      <image:title>Insights - Generating a waterfall of leads… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://chovilthake.com.au/insights/unlocking-growth-shifting-perspectives-so-marketing-is-an-investment-not-a-cost</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fdb4a9b1c083a6cac8951d9/e03b4417-e141-4bc7-b0b4-47a23a9b598f/5B2A1982.jpg</image:loc>
      <image:title>Insights - Unlocking Growth: Shifting perspectives so marketing is an investment, not a cost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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