Giving your marketing an e-boost

A couple of weekends ago, I took my longest-ever bike ride through the Blue Mountains - over 50km of stunning scenery, challenging trails and steep ascents. Along the way, I got thinking about the parallels between e-biking and marketing.

The Extra Push: Just as my e-bike offers that extra energy up steep hills, my role as a marketing consultant is to give companies that extra push towards their objectives - from reviewing exisiting marketing activities and recommending how to make them more effective, through to creating full marketing strategies and plans that maximise both sales and growth potential.

Momentum Matters: A steep uphill needs constant peddling to reach the top. Marketing’s the same – consistency is key, by actioning a well-crafted, achievable strategy and plan to keep your brand moving forward.

Sustainable Solutions: I believe that we can achieve the major changes needed by our planet to stop climate change, with everyone taking whatever steps they can to become more planet-friendly. Mine include riding a bike that’s charged by our home solar panels; as well as helping 'profit for purpose' companies use their sustainability stories to create impact, develop markets and drive positive change.

Custom Fit: Just as an e-bike can be adjusted to suit the rider, effective marketing strategies must be tailored to a business's unique needs and objectives to create growth. 

#MarketingConsultant #SustainabilityMarketing #MarketingCreatingBusinessGrowth #ProfitforPurpose

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Ready to Give Your Marketing a Boost? Let's Chat!

Hannah Welch is an experienced B2B marketing consultant, who works with companies to create business growth through strategic marketing. Ask her how she can help you share your sustainability stories whilst avoid marketing greenwashing.