89% of marketing isn’t noticed or remembered. Which makes it very easy to waste time, energy and money. Learn how the chemistry of effective marketing is made by following three simple rules: Impact, Communicate and Persuade .

Chovil & Thake has a promise it shares with clients. Marketing consultant Hannah Welch explains what is is and why.

Whilst soaking in this view of the Three Sisters* from Sublime Point, I was reminded why we should take the time to look at our marketing from new perspectives.

What makes you different? Learn how to identify what makes you different and how to use that in your marketing to stand out from your competition.

Marketing is a journey of activity on which we look to continually improve. In this article by Chovil & Thake’s principal marketing consultant, Hannah Welch, we explore how asking “What did we learn?” is a great way to make future marketing even more effective.

Successful growth marketing strategies build on a company’s strengths and focus on finding customers who will benefit from these. Discover how to to learn from your "best sales”, and generate more of the order types you want.

Marketing fuels business growth, by developing brand awareness, generating leads, nurturing prospects until they’re ready to buy and keeping-in-touch with customers, to encourage repeat purchases.

Download our 9 Questions for Growth Marketing guide to help you review your previous marketing and maximise its effect on sales and company growth for the year ahead.

The best marketing has a strategy with clear objectives. Yet many companies skip developing a marketing strategy which is like baking cookies without knowing how they should look or taste!

There’s a difference between sustainability marketing and marketing sustainably. Learn what these terms mean and how organisations can benefit from them both.

Developing a marketing strategy is like completing a mystery jigsaw puzzle.Every organisation is unique and so their “jigsaw picture” (strategy) will be different and tailored to their own journey. It will be tailored to their objectives and the people, time, resources and budget available, together with key performance indicators so they can track progress.

Here are my top tips when exhibiting, based on things I’ve learned over the years and wish someone had shared with me rather than learning them the hard way. I hope you find them useful!

“Tell me about yourself” is a question I’m asked a lot. It’s usually in a work context, so here are a few other things about me that I don’t always share but thought you might find interesting!

Distinguishing your genuine sustainability efforts from greenwashing is always a marketing challenge, especially with differing and moving regulatory framework across the globe. Here are some go-to resources to help you.

Trade shows, exhibitions and networking continue to be effective ways to showcase your business and demonstrate how you can help solve your customers’ pain points. Make your next trade show or exhibition the most successful to date, with our bespoke Successful Exhibiting Workshop.

Artist, Kandinsky's collaborative spirit offers valuable insights into making your marketing strategies more effective. Discover how fostering cross-disciplinary collaboration, integrating multimedia elements and sharing a common vision can develop impactful strategies and effective campaigns.

Marketing, like gardening requires careful planning, nurturing, and a strategic approach to yield a bountiful harvest. In this article we explore the parallels and share how to cultivate marketing success.

Effective marketing delivers impact, develops markets, and facilitates change. Discover why thinking about your flow of leads like a waterfall will help you to understand and strengthen the source of your leads so they give you the quantity and quality of lead flow you need and convert them into loyal, repeat customers.

Is marketing a cost or an investment for your company? Here are 5 tips for reframing internal perspectives, so marketing is acknowledged as a strategic investment and a catalyst for success rather than a necessary expense.

Regular, strategic marketing reviews check your marketing activities are delivering the results you need. These can be done inhouse or with an external facilitator. Working with someone outside of your organisation helps to keep everyone on task as well as giving independent insights and advice based on their experience and knowledge of the market.

Want to know how to avoid greenwashing in your marketing? In short, be truthful and be able to back up your claims with evidence and/or science. Read more to learn the ACCC’s 8 principles of good practice when making environmental claims that are enforceable in Australian consumer law.