Hannah Welch Hannah Welch

How to use ESG to stand out from the crowd and win contracts

Hannah Welch will be speaking at the Western Sydney Manufacturers: Building profit on the path to sustainability event on 2nd April 2025 in Penrith NSW. In her afternoon session, Hannah will share how manufacturers can use ESG outcomes to differentiate their brands and win contracts. Click for more information and how to book your free place.

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Hannah Welch Hannah Welch

Navigating the Maze of Sustainability Marketing

Marketing sustainability claims within an evolving regulatory environment needs a delicate balance of legal compliance, clarity, and authenticity. Discover how this includes the naming of products and an insight into the process we use.

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Hannah Welch Hannah Welch

The marketing value of mandatory climate reporting

Mandatory climate reporting can give marketing a goldmine of information, to showcase its organisation’s mission, purpose and values as well as the positive planet and people impacts it is both aiming for and achieving. 

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Hannah Welch Hannah Welch

Marketing Without Greenwashing Checklist

Sustainability marketing messages need to be aligned with concrete actions and data, to avoid greenwashing and adhere to guidelines for for making environmental claims.

Chovil & Thake’s Marketing without Greenwashing Checklist guides you through the questions you need to ask to make sure the claims you promote are accurate, truthful and trustworthy.

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Hannah Welch Hannah Welch

Positive Impact Marketing

Purpose and sustainability shouldn’t be stand-alone campaign topics, but an ongoing and consistent conversation. Discover how to showcase social impact within your sustainability marketing whilst avoiding greenwashing or misleading claims.

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Hannah Welch Hannah Welch

Marketing Chemistry

89% of marketing isn’t noticed or remembered. Which makes it very easy to waste time, energy and money. Learn how the chemistry of effective marketing is made by following three simple rules: Impact, Communicate and Persuade .

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Hannah Welch Hannah Welch

Our client pinky promise

Chovil & Thake has a promise it shares with clients. Marketing consultant Hannah Welch explains what is is and why.

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Hannah Welch Hannah Welch

Gain a new perspective!

Whilst soaking in this view of the Three Sisters* from Sublime Point, I was reminded why we should take the time to look at our marketing from new perspectives.

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Hannah Welch Hannah Welch

What makes you different?

What makes you different? Learn how to identify what makes you different and how to use that in your marketing to stand out from your competition.

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Hannah Welch Hannah Welch

Marketing is a journey of learning!

Marketing is a journey of activity on which we look to continually improve. In this article by Chovil & Thake’s principal marketing consultant, Hannah Welch, we explore how asking “What did we learn?” is a great way to make future marketing even more effective.

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Hannah Welch Hannah Welch

Growth marketing: capitalising on sales success

Successful growth marketing strategies build on a company’s strengths and focus on finding customers who will benefit from these. Discover how to to learn from your "best sales”, and generate more of the order types you want.

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Hannah Welch Hannah Welch

9 questions for growth marketing

Marketing fuels business growth, by developing brand awareness, generating leads, nurturing prospects until they’re ready to buy and keeping-in-touch with customers, to encourage repeat purchases.

Download our 9 Questions for Growth Marketing guide to help you review your previous marketing and maximise its effect on sales and company growth for the year ahead.

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Hannah Welch Hannah Welch

Marketing strategy: a unique puzzle for every organisation

Developing a marketing strategy is like completing a mystery jigsaw puzzle.Every organisation is unique and so their “jigsaw picture” (strategy) will be different and tailored to their own journey. It will be tailored to their objectives and the people, time, resources and budget available, together with key performance indicators so they can track progress.

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Hannah Welch Hannah Welch

What I’ve learned… when exhibiting

Here are my top tips when exhibiting, based on things I’ve learned over the years and wish someone had shared with me rather than learning them the hard way. I hope you find them useful!

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Hannah Welch Hannah Welch

Tell me about yourself…

“Tell me about yourself” is a question I’m asked a lot. It’s usually in a work context, so here are a few other things about me that I don’t always share but thought you might find interesting!

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Hannah Welch Hannah Welch

Useful resources for sustainability marketing

Distinguishing your genuine sustainability efforts from greenwashing is always a marketing challenge, especially with differing and moving regulatory framework across the globe. Here are some go-to resources to help you.

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Hannah Welch Hannah Welch

Successful Exhibiting Workshop

Trade shows, exhibitions and networking continue to be effective ways to showcase your business and demonstrate how you can help solve your customers’ pain points. Make your next trade show or exhibition the most successful to date, with our bespoke Successful Exhibiting Workshop.

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