Successful Exhibiting Workshop
Make your next trade show / exhibition the most successful to date, with our bespoke Successful Exhibiting Workshop.
Trade shows, exhibitions and networking continue to be effective ways to showcase your business and demonstrate how you can help solve your customers’ pain points.
This in-person workshop is tailored to your business to make the most of your upcoming events. It will help you prepare for the exhibition and pre-event promotions as well as the all-important follow up.
Who is it for?
It is ideal for everyone who is involved in the preparation for, attending and follow-up of events, including your in-house marketing and administration teams, sales and technical teams as well as senior management. The workshop is structured in a way to enable the most appropriate members of your team to attend sections as needed.
Investment:
A$1250 + GST per day.
We usually deliver this as a one-day workshop at your premises so you have your people and event details / exhibits etc to hand. However, you may choose to have it delivered in more detail across multiple days and/or book additional days with Hannah Welch to support your team as they co-ordinate, prepare and deliver your upcoming event(s).
What to expect:
The workshop covers the following six steps. The time spent on each section will depend on the experience of your team and time :
Research - we confirm the event attending and its expected delegates.
Objectives - understanding what a successful event looks like and how to measure this.
Plan - We will explore plans to date, discuss stand designs, messaging and pre-event promotions to ensure maximum footfall to your stand by the right people.
Process - Keeping on top of the preparations for a successful event. Includes exhibition company requirements (such as online profiles, stand furniture orders, H&S forms and build/breakdown details) plus design & print of stand materials, preparing promo and follow-up content.
Practice - Often overlooked but makes events go much smoother. From mocking up your stand for a quicker build, to ensuring all booth staff know how to answer frequently asked questions. We also often facilitate a session where sales share how to ask questions that qualify customers and technical coach how to answer sticky technical queries.
Results - We map out the follow-up process, from how leads will be processed at the event, to their entry into your CRM system, the qualification process to be used and who will be responsible for the follow-up emails and calls.
This workshop is delivered by our principal consultant, Hannah Welch, who has helped many B2B, manufacturing and other exhibiting companies to prepare for, deliver and follow-up trade shows and exhibitions. Her experience allows the workshop to be tailored to your team and the event(s) you are preparing for, to maximise their success.
Simply use the button below to contact us and we’ll give you a call back to discuss next steps!