Drawing Inspiration from Kandinsky's Collaborative Spirit: Lessons for Marketing Strategies
Vsiting the Kandinsky art exhibition at Art Gallery NSW this weekend, it was fascinating to see how his style evolved over time, gaining inspiration and refinement through collaboration with other artists, musicians, and creatives.
Likewise, marketing strategies must also adapt. What worked yesterday may not be as effective tomorrow, thanks to changing markets, trends and customer needs. Effective marketing needs regular evaluation and refinement to ensure it delivers company objectives and makes change its advantage.
Just as Kandinsky merges colours, forms and musical sensations through his art to conjure emotions, so effective marketing - especially when telling ESG and climate positive stories - needs to leverage multimedia content. This engages potential customers on multiple levels and promoting attention, interest, desire, and action (AIDA).
Kandinsky's collaborations with other artists & musicians such as Paul Klee and Arnold Schoenberg, showcases the power of interdisciplinary cooperation. He understood the value of combining different perspectives to create something truly innovative. In marketing, collaboration between technical, sales and finance are as crucial for success as creative cross-functional collaboration between data, design and content.
Marketing new technology, materials and products needs a willingness to push the boundaries of traditional norms to stand out in a crowded marketplace.
Often the best marketing stems from collective brainstorming where mutual support among team members fosters an environment where innovative ideas can flourish.
It can also be helpful to use an external facilitator to lead marketing strategy conversations and initiate cross-functional collaboration. They’re an unbiased, extra pair of eyes that help those involved to see each other’s points of view, understand how their different perspectives complement each other and enable balanced decisions to be made. They can also summarise and co-ordinate activities, giving advice when needed, based on their experience and knowledge of the market.
Kandinsky's collaborative spirit offers valuable insights for marketers seeking to elevate their strategies. By fostering cross-disciplinary collaboration, integrating multimedia elements, sharing a common vision, and embracing experimentation, truly impactful strategies can be developed and effective campaigns created.
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As an experienced B2B marketing consultant my mission is to support companies that have products and services that make a difference to people & the planet.
By enabling organisations within the circular economy to share their profit for purpose & sustainability stories, growth is created. Together we can make the world of tomorrow an environmentally better place for future generations.
If you’re interested in developing your marketing strategy and/or having a facilitated collaborative brainstorming session, DM me and let’s have a chat.