How’s business?

How’s business… really?

Are sales where they need to be? Is marketing generating the right type of leads for your sales funnel? Are contacts being nurtured so they remember you when they are ready to buy?

Switching off for a few days, then coming back fresh and clear-eyed in January gives the perfect opportunity to take stock and check your marketing activities are delivering the results you need to finish the financial year positively.

Here are a few tips:

o   Dig into your marketing data and understand what it means.

o   Are activities delivering a return on investment? Are they generating the right type of leads; nurturing them until they are ready to buy and supporting sales activities?

o   Talk openly with your internal marketing team and any contractors. What are their thoughts and trend predictions?

o   What could you try or do differently? Remember there are no silly ideas; just ones that are not right for now…

o   Look at your marketing strategy and plan to consider what needs to be kept, tweaked and/or overhauled. (And if you are brave enough to admit you’ve been winging it recently, then it’s never too late to create a new realistic marketing strategy and plan to steer the rest of the financial year!)

Using an external facilitator helps to ensure a review happens, keeps everyone on task and give independent insights. They’re also the unbiased, extra pair of eyes who will be able to summarise and co-ordinate different viewpoints and give advice based on their experience and knowledge of the market.

If that’s of interest, I have a few slots still open for marketing reviews in January and February. Drop me a line if you’re interested and let’s chat.

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I’ve been helping manufacturers and B2B companies find their #StrategicSparkle for nearly 20 years by developing marketing strategies and plans that deliver impact, develop markets, and facilitate change. I look forward to hearing from you.

Hannah Welch