Take time to reflect and increase sustainability marketing success

How often do you pause and reflect on your marketing’s progress? Are these reviews ad hoc or scheduled in your marketing plan?

As well as confirming progress against KPIs and budget, sustainability marketing reviews also ensure alignment with your organisation’s purpose and that activities support the triple bottom line (people, planet and profit). They increase your marketing success by:

1.     Measuring Progress: Evaluating progress against KPIs and confirming that the organisation’s marketing activities are delivering as intended.

2.     Authentic Alignment: Sustainability is more than a buzzword; it's a philosophy and at the core of a company’s culture. Reviews ensure marketing efforts remain aligned with the organisation’s purpose. It keeps their brand authentic and resonant.

3.     Adapting to An Ever-Changing Landscape: New market opportunities develop, whilst others become less desirable - all within a developing regulatory framework. Reviews evaluate opportunities, confirm focus and enable change if required.

4.     Sharing Impact: Customers become brand ambassadors when they understand the full benefit of an organisation’s activities and want to share it with others. Marketing reviews are an ideal opportunity to evaluate the impacts being made and determine engaging ways to share them with followers, customers and influencers.

5.     Ensuring Compliance and Preventing Greenwashing: Reviews must also include a diligent check of messaging – ensuring they meet legislative and regulatory requirements whilst avoiding greenwashing to retain brand authenticity and trust.  

Having the privilege to work with companies who share a mission of environmental responsibility, I have seen first-hand how such marketing reviews empower action and enable agility whilst safeguarding brand authenticity and trust.  Do DM me if you’d like to explore how these can help your organisation.

#SustainabilityMarketing #EnvironmentalImpact #MarketingConsultant #SustainableFuture

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Hannah Welch is an experienced B2B marketing consultant and founder of Chovil & Thake. Our mission is to support companies that have products and services that make a difference now, so that the world of tomorrow is environmentally better for future generations.

We enable organisations within the circular economy to share their profit for purpose and sustainability stories without greenwashing, and create growth from their marketing activities