Global SaaS leads funnel strengthened

Strengthening the European brand awareness and sales pipeline of an American based software company needed a “glocalisation” approach.

Working with both the central US and European teams, its global messaging was localised for the European markets without losing the impact of its benefits and USPs.

A mix of online and offline tactics were used to develop and strengthen the leads funnel for the sales team across Europe.

Services: Marketing strategy and planning, field marketing support

Achievements: Increased sales, European brand strengthened, pipeline developed