Introducing Redesigned, Reusable Products for Next Gen Healthcare

How do you change deep-set behaviour and long-established procedures to showcase new products that reduce waste whilst easing workloads, increasing patient safety and minimising carer injuries?

Understanding the objections to change was key to basing this marketing strategy on showcasing their products through research-led PR, and bite-sized thought leadership to introduce new concepts and reasoning to both influencers and decision makers.

Services: marketing strategy and planning, marketing consultancy and support

Achievements: Increased sales and brand awareness