Launch of New Packaging Material

These polymer resin pellets are the future of packaging, being dissolvable, biodegradable and compostable to enable packaging redesign for reuse, recycling and safe disposal.

Market share was developed by showcasing how brands and their supply chains can use it to replace traditional polluting plastics.

Messaging focused on how it retains functionality whilst enabling multiple end-of-life options such as recycling and composting - all backed up by science to avoid greenwashing.

Services: Marketing strategy; campaign planning; non-exec marketing director, implementation, ongoing support and reviews

Achievements: marketing established sales pipeline; 17 applications launched; continued investment secured through marketing for growth