Growth and Sustainability

Please note: this article was first published in the Western Weekender 05 February 2026 (page 23)

In business, “sustainability” can feel like a buzzword that belongs to big corporations with even bigger budgets. But here in Western Sydney, we see small and medium-sized businesses also driving change, showing growth and sustainability can go hand-in-hand.

Sustainability marketing isn’t about green logos or fluffy promises. It’s about aligning what you sell, how you operate and what you stand for, so your marketing tells an honest story that attracts customers who share your values. When done right, it builds loyalty, reduces costs, and gives your business a competitive edge; especially as government and corporate procurement increasingly favour suppliers who are making a positive impact on planet and people.

Think of it as future-proofing your brand. Whether you’re a manufacturer, café owner or service provider, your customers care about where their products come from and what happens after they’ve used them. Authentically showing how you’re thinking about the environment and community - even in small ways – builds trust.

Penrith businesses are already leading the way: from cutting energy usage, increasing recycling, using compostable packaging and supporting those in need in our local community. These aren’t lofty ideals, they’re smart business moves that keep money and opportunity right here in our region.

What you can do this week: Look at one part of your business, for example your energy usage, packaging or supply chains, and ask: “Can I make this more sustainable and tell that story clearly to my customers?” Start small, be genuine, and keep the conversation going. That’s where real change begins.