One day. Total clarity. Real momentum.

Leadership teams are busy running businesses, not redesigning marketing models. This CEO Strategy Day creates a space for your senior management team to step out of the noise and design a practical marketing growth plan aligned to your commercial reality.

Best for: CEOs, founders and leadership teams who want strategic marketing guidance without a permanent hire.

Across a structured, facilitated day we work through four critical questions:

1. Where will growth actually come from?
   We define priority customers, highest-value markets and the problems you are uniquely placed to solve.

2. Why should they choose you?
   We craft a clear value proposition that connects sustainability, capability and commercial benefit.

3. What must marketing do next?
   Channels, budgets, roles and timelines are mapped to business goals rather than trends.

4. How will success be measured?
   Simple KPIs link activity to revenue, pipeline and brand credibility.

You leave with:

• a 90-day action plan

• agreed priorities for your team or agency

• messaging foundations for sales

• a realistic budget and ROI framework

This is not a theoretical workshop. It is a working session that produces decisions, direction and accountability.

Outcome: confidence that your marketing investment is pointed at the right target.

Marketing to deliver commercial results

Marketing teams are expected to deliver growth, protect brand reputation and support sustainability goals; often with limited time and resources. This workshop delivers the clarity and structure needed to ensure your marketing activity supports commercial growth.

Best for: In-house marketing teams in ambitious organisations preparing for growth, and businesses wanting to connect sustainability commitments with commercial results.

This workshop gives busy teams direction, confidence and a growth roadmap by exploring the following four areas:

1. Confirming your business priorities and the marketing strategies which will have the greatest commercial impact

2. Reviewing investment and returns; ensuring KPIs practically link marketing effort to revenue, pipeline, reputation and sustainability outcomes.

3. Ratifying customers and value propositions, to ensure consistent, sales-ready messaging.

4. Agreeing a Strategic Marketing Framework that documents target markets, core messages, channel priorities, governance for claims and details priority actions.

You leave with:

• confirmed marketing priorities aligned to business goals

• a clear budget and ROI approach

• agreed customer and value propositions

• a strategic framework to guide decisions

• a practical action plan with measurable KPIs

Outcome: an actionable, measurable marketing roadmap that focuses effort, improves performance and supports confident decision-making.

Measurable sales from marketing effort

Most businesses don’t lack marketing activity — they lack a clear line between marketing and revenue. The 90-Day Revenue Growth Sprint is designed for organisations that need commercial results this quarter, not another long strategy document that sits on a shelf.

Best for: SMEs, B2B firms, manufacturers and impact-led organisations that want revenue acceleration without hiring a full-time marketing director.

Beginning with a focused Revenue & Marketing Diagnostic, this structured workshop with your leadership team, maps your business objectives, customer segments, current pipeline and conversion barriers. We uncover where growth is being lost - unclear positioning, weak value propositions, disconnected sales and marketing, or sustainability stories that aren’t translating into commercial value.

Next, we build a practical Growth Roadmap that prioritises the few actions most likely to move revenue. We’ll identify clear KPIs, target customer definitions, messaging frameworks and channel priorities aligned to the resources you actually have. The emphasis is always on what will generate qualified opportunities fastest.

Over 90 days we work alongside your team to implement the plan:

• sales-ready positioning and value propositions

• lead generation and content priorities

• campaign structure and measurement

• alignment between marketing, sales and sustainability claims

Weekly sessions keep momentum high and decisions moving. Rather than acting as an external agency, we operate as part of your leadership team; translating strategy into actions your people can execute.

Outcome: marketing that pays for itself within 90 days. At the end of the sprint you will have:

• a proven acquisition approach

• clear ROI visibility

• a repeatable system for growth

Grow with confidence without greenwashing risk

Sustainability should be a competitive advantage, yet many organisations feel stuck between opportunity and fear of getting it wrong. Good intentions are no longer enough; you need credible, evidence-based communication that still sells.

Best for: organisations preparing for ESG/carbon reporting, tendering to government or corporates, or seeking to differentiate through genuine impact.

This Playbook is a rapid, practical engagement that transforms complex carbon reduction and ESG (Environmental, Social & Governance) activity into clear market value.

Starting with a Greenwashing Risk Audit, claims across your website, proposals, product information and campaigns are reviewed against current regulatory expectations. Gaps between proof and promise are identified, along with opportunities where strong sustainability performance is not being communicated effectively.

We then translate your real impact into a compelling customer narrative. Rather than generic “eco” language, we focus on:

• what problems you solve for customers

• measurable benefits across people, planet and profit

• proof points that withstand scrutiny

• alignment with procurement and investor expectations

You receive:

• an ACCC-aligned messaging framework

• approved claim statements and guardrails

• content templates for web, bids and sales

• recommendations for data and evidence capture

The result is marketing that is both brave and safe - confident enough to win business and robust enough to protect your reputation.

Outcome: compliant communications that convert opportunities into contracts.

We also offer the following services. Please ask for details:

• Small business marketing advice meetings

• Marketing strategy and planning

• Sustainability and impact storytelling (without greenwashing)

• Marketing capability building (mentoring, training and governance)

• B2B positioning and complex value propositions

• Brand and communications development

• Martech and process simplification