Here are my top tips when exhibiting, based on things I’ve learned over the years and wish someone had shared with me rather than learning them the hard way. I hope you find them useful!

“Tell me about yourself” is a question I’m asked a lot. It’s usually in a work context, so here are a few other things about me that I don’t always share but thought you might find interesting!

Distinguishing your genuine sustainability efforts from greenwashing is always a marketing challenge, especially with differing and moving regulatory framework across the globe. Here are some go-to resources to help you.

Trade shows, exhibitions and networking continue to be effective ways to showcase your business and demonstrate how you can help solve your customers’ pain points. Make your next trade show or exhibition the most successful to date, with our bespoke Successful Exhibiting Workshop.

Artist, Kandinsky's collaborative spirit offers valuable insights into making your marketing strategies more effective. Discover how fostering cross-disciplinary collaboration, integrating multimedia elements and sharing a common vision can develop impactful strategies and effective campaigns.

Marketing, like gardening requires careful planning, nurturing, and a strategic approach to yield a bountiful harvest. In this article we explore the parallels and share how to cultivate marketing success.

Effective marketing delivers impact, develops markets, and facilitates change. Discover why thinking about your flow of leads like a waterfall will help you to understand and strengthen the source of your leads so they give you the quantity and quality of lead flow you need and convert them into loyal, repeat customers.

Is marketing a cost or an investment for your company? Here are 5 tips for reframing internal perspectives, so marketing is acknowledged as a strategic investment and a catalyst for success rather than a necessary expense.

Regular, strategic marketing reviews check your marketing activities are delivering the results you need. These can be done inhouse or with an external facilitator. Working with someone outside of your organisation helps to keep everyone on task as well as giving independent insights and advice based on their experience and knowledge of the market.

Want to know how to avoid greenwashing in your marketing? In short, be truthful and be able to back up your claims with evidence and/or science. Read more to learn the ACCC’s 8 principles of good practice when making environmental claims that are enforceable in Australian consumer law.

Strategically planning your marketing will help it to sparkle and attract the right customers throughout the year ahead. Read our 7 steps for success.

In today's dynamic business landscape, consumers are not just looking for products; they are seeking purpose-driven brands that resonate with their values. Learn how to embrace sustainability marketing with these lessons from Patagonia.

Facts and numbers alone can be cold so effective sustainability marketing needs storytelling. It brings metrics to life, creating a powerful connection with stakeholders.

Take time to reflect and increase sustainability marketing success through marketing reviews.

Blog: Bridging the gap between sales and marketing is essential for maximising sales and growth potential, as well as nurturing customers into brand ambassadors.

Marketing consulting is like the boost on an e-bike. DIscover how it can give you an extra push to reach your objectives, momentum and sustainable solutions whilst being a a custom fit for your organisation.

Recruiting and retaining skills needs marketing and talent acquisition collaboration in growing companies. Here are our top tips.

With more companies and consumers looking to buy sustainable products and services, it’s important to back up all environmental claims and avoid greenwashing.

Discover how your marketing can maximise your sales and growth potential by using a “Lego set” approach.

The five numbers you need to know for effective marketing